Your privacy matters to us. This Privacy Policy explains how VitalNourish™ LLC collects, uses, discloses, and protects your personal information when you visit our website, purchase our products, or use our services. We are committed to handling your data responsibly and transparently.
VitalNourish™ LLC ("VitalNourish," "we," "us," or "our") operates www.vitalnourish.com and related services. As the data controller, we are responsible for the personal data you provide to us or that we collect about you.
This policy applies to all information collected through our website, mobile applications, email communications, and any other interactions between you and VitalNourish. It does not apply to third-party websites linked from our Site, which have their own privacy policies.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | First name, last name, username | Account registration, checkout |
| Contact Data | Email address, phone number, shipping/billing address | Account registration, checkout, contact forms |
| Health & Wellness Data | Age, weight, height, health goals, dietary preferences | Wellness assessment, program enrollment |
| Financial Data | Payment card details (processed by our secure payment partner) | Purchases |
| Communications | Messages, feedback, survey responses, support tickets | When you contact us or participate in surveys |
| Marketing Preferences | Newsletter subscription, communication preferences | When you subscribe or update preferences |
When you use our Site, we automatically collect certain technical information, including:
We may receive information about you from third parties, such as social media platforms (if you connect your account), analytics providers, advertising partners, and payment processors. We combine this with information we already hold about you where permitted by law.
We use the information we collect for the following purposes, each based on a lawful legal basis:
We will not use your health and wellness data for any purpose other than providing and personalizing our Services to you, except where required by law.
Our Site uses cookies and similar technologies (web beacons, pixel tags, local storage) to enhance your experience, analyze usage, and deliver relevant advertising. Here is a summary of the types of cookies we use:
| Cookie Type | Purpose | Duration |
|---|---|---|
| Strictly Necessary | Enable core functionality (login, cart, checkout) | Session |
| Performance | Measure and analyze Site performance (Google Analytics) | Up to 2 years |
| Functional | Remember your preferences and settings | Up to 1 year |
| Targeting / Marketing | Deliver relevant ads, track campaign effectiveness | Up to 90 days |
You can control cookies through your browser settings or our cookie consent manager (available on your first visit). Note that disabling certain cookies may affect the functionality of our Site. For more information, please visit allaboutcookies.org.
We do not sell your personal information. We may share your data in the following limited circumstances:
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.
Specifically: account data is retained for as long as your account is active and for up to 3 years after closure; purchase records are retained for 7 years for legal and tax compliance; marketing data is retained until you unsubscribe or request deletion; and technical logs are typically retained for 90 days.
When data is no longer required, it is securely deleted or anonymized.
We implement robust technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
While we take every reasonable precaution, no method of transmission or storage is 100% secure. In the event of a data breach affecting your rights, we will notify you as required by applicable law.
Depending on your location, you may have the following rights regarding your personal information:
Request a copy of the personal data we hold about you.
Request correction of inaccurate or incomplete data.
Request deletion of your personal data ("right to be forgotten").
Request we limit how we process your data in certain circumstances.
Receive your data in a structured, machine-readable format.
Object to processing of your data for direct marketing at any time.
To exercise any of these rights, please contact us at privacy@vitalnourish.com. We will respond within 30 days. We may need to verify your identity before fulfilling your request.
You also have the right to lodge a complaint with your local data protection supervisory authority.
Our Services are not directed to children under the age of 13 (or 16 in the European Economic Area). We do not knowingly collect personal information from children. If you believe we have inadvertently collected data from a child, please contact us immediately at privacy@vitalnourish.com and we will promptly delete such information.
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
To submit a CCPA/CPRA request, contact us at privacy@vitalnourish.com with the subject line "California Privacy Rights Request." We will respond within 45 days.
VitalNourish™ is based in the United States. If you are accessing our Services from outside the U.S., please be aware that your information may be transferred to, stored, and processed in the U.S., where data protection laws may differ from those in your country.
Where required by applicable law (such as for transfers from the European Economic Area), we rely on appropriate safeguards, including Standard Contractual Clauses approved by the European Commission, to ensure your data receives an adequate level of protection.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will notify you by updating the "Last Updated" date, posting a notice on our Site, or sending you an email notification.
We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact our Data Privacy Officer:
We respond to all privacy inquiries within 30 days.